Supporting the growth of a brand in the cured meats sector
Sector
Food & Beverage
Tools
Restyling logo, payoff, BTL tools, company profile, product sheets, packaging line, website
Description
Salumi Luigi Vida is an internationally renowned Friulian business, historically committed to the production of cured meats “done as they should be”. The communication project to support the growth of the brand was born with the aim of communicating the history, values and of course the products of the company, a spokesperson for the pleasure of good food and the excellence of Friuli Venezia Giulia pork butchering in the world since 1966.
Restyling logo
Today, Salumi Luigi Vida is an international company, founded in 1966 as a small butcher and cured meats outlet in the city center.
To give visual continuity to the company’s history, the logo restyling project moved in a conservative direction, while pursuing more contemporary motifs.
Shapes and fonts were lightened, while the colors, dear to the Vida family and highly differentiating in the cured meats industry, remained the same.
Payoff – Claim
With the aim of further enhancing the brand, letting the company name speak for itself, we chose to separate the logo from the payoff, making the latter more similar to a corporate statement or claim.
We thus moved from the very domestic and local communication style of “good cured meats made as they should” to the more corporate and international approach of “the future of tradition”.
BTL tools
Among the BTL tools, the corporate brochure and the institutional leaflet could not be missing, both functional to directly communicate information and values of Salumi Luigi Vida, effectively addressing selected groups of consumers, both in the Italian and foreign markets.
Company profile
The company profile could be defined as the overview of each company: it is generally a complex and articulated tool, both paper and digital, capable of presenting a reality from different points of view. In the case of Salumi Luigi Vida, the “graphic cage” was designed, functional to turn the spotlight on the company’s brand purpose – history, values, family – as well as on production.
Product sheets
Friuli Venezia Giulia is a region whose long tradition of pork butchering has its origins in the homes of farmers and is now in the hands of excellent companies, just like Salumi Luigi Vida.
With a wide variety of lines that cater to various markets, the products are individually described in detailed information sheets, which manage to tell the peculiarities of each single ham, salami or specialty, enhancing its characteristics.
Packaging line
In addition to the “ready to eat” products, Salumi Luigi Vida distributes “whole” hams, cooked and raw, dedicated to butchers.
These are vacuum-packed products whose packs, very similar to bags, manage to be both “spectacular” and enhance the company identity, thanks to the texture inspired by the Friulian hills.
To these are added dedicated tags and labels, to inform sellers and consumers of the products they are choosing.
Website
With a history of dedication to the territory and family commitment, with a broad target, increasingly attentive to the quality of food and its origins, Salumi Luigi Vida is an international reality that communicates in Italy and abroad. The showcase site is functional to communicate, through the presentation of lines and products, the universal values pursued by the company, also representing the excellence and love for the Friulian territory.
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