Sapio

Supporting the communication of an international century-old company

Sector

Industry

Tools

Sustainability brochures, websites, Christmas videos, sustainability report, centennial celebrations

Description

Sapio Industria and Sapio Life are two significant industrial entities that are part of the Sapio Group, engaged for a hundred years in the production and marketing of gases for industrial, healthcare, and homecare sectors.

A communication project developed online, offline, and for both internal and external projects, always characterized by a single overarching corporate mission.

Centennial

For Sapio hundredth anniversary, a communication concept based on sustainability and the future, principles that have always been dear to Società Anonima Produzione Idrogeno Ossigeno was developed.

From the centennial logo to the employee gift kit, from online to offline materials, from videos to panels and badges, Sapio 2022 transformed into a year-long event, filled with opportunities to celebrate the past, present, and above all, the future.

A man stands at a podium speaking, while another man and two women sit on a stage under a white tent. Behind them, a large screen displays the text "FUTURE IS IN THE AIR" and "Cento anni di innovazione costruiti sulla sostenibilità." An audience watches them.

A man speaks at a podium on a stage under a large white tent. A large screen behind him displays the text "La Prima Sede di Monza" and a black-and-white photo. Two other people, a woman and a man, sit on white chairs on the stage. An audience watches attentively.

A rectangular box with a design featuring a tranquil landscape of a sunset or sunrise over water, with "FUTURE IS IN THE AIR" written on the lid. The box is blue with the words "100% SAPIO" and "Breaking the future" prominently displayed.

Websites

Starting from a digital and a positioning strategy, a communication concept is developed, tailored to the three Sapio Group websites: Gruppo Sapio, Sapio Industria, and Sapio Life.

The ‘S’ element within the Group logo becomes the leitmotif of the three platforms, a sort of magnifying glass to delve deeper into the corporate, industrial, and healthcare aspects of Società Anonima Produzione Idrogeno Ossigeno.

Used technologies

An Apple iMac displaying a website homepage with the text "RESPIRARE IL FUTURO" in the center. The background shows an aerial view of a forest with blue sky and clouds. The iMac is against a plain white background.

A webpage mockup displayed on a computer screen. The header has the text

A website homepage for a healthcare service provider features images of medical professionals and patients. Sections include home care, hospital services, integrated systems, sustainability, and news updates. The design uses green, blue, and white color schemes.

Sustainability brochures

The history of the Società Anonima Produzione Idrogeno Ossigeno has always been inspired by sustainability principles. To further materialize this important story, a brochure has been created with interviews with some leading figures in the Sapio world. They become testimonials to an authentically sustainable story, both for the environment and for humanity.

A magazine titled "A Sustainable Vision Since 1922" with an aerial view of a dense green forest on the cover. The word "SAPIO" is displayed at the bottom right. The magazine is placed upright on a wooden table against a plain light gray background.

An open booklet displaying the 17 Sustainable Development Goals with colorful icons and numbers for each goal. The right page has the title "Sustainable Development Goals" and features a collage of images, while the left page shows the goals in a grid.

Social balance sheet

More than for other large companies, the Social Balance Sheet is a crucial tool for Sapio and very useful for communicating the Group values and commitment to the 2030 Agenda.

Inspired by Fridays for Future posters, the balance sheet serves as a declaration of commitment and it is characterized by a contemporary and impactful graphic style, suitable for social media.

A vintage photograph of an industrial facility with machinery and control panels on either side. The image is overlaid with text: "Storia" on the left page and "1922 2022" on the right page.

A two-page spread from a magazine or brochure. The left page features an infographic titled "I PILLASTRI DI SAPIO" with a circular diagram and text. The right page shows a photograph of numerous metallic pipes arranged vertically against a blue sky.

A two-page spread of a report with blue and black text, and bar charts. The left page discusses sectoral information with statistics and graphs. The right page covers benefits and preferences with additional bar charts, showing different data points.

Christmas video

To celebrate Christmas and the successes of an entire year of work, a social-style video was created, dedicated to all Group employees. A lively and rhythmic mix of images taken from video calls, institutional events, typical workdays, and familiar faces, all to wish each employee a ‘Happy Holidays’.

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