SAVE – Aeroporto di Venezia

Accompanying the growth of an Italian airport hub.

Sector

Tourism

Tools

Frequent flyers project, logo, card customization, BTL tools, multi-subject campaign, promotional print campaign, spring print campaign, summer print campaign.

Description

SAVE, an Italian airport hub of international importance, keeps its promise of uniting people and distant worlds, through special projects and dedicated campaigns, during the pandemic and in the following periods, with the restart and the creation of new routes.

Frequent flyers project

Dedicated to frequent travelers, the Frequent Flyers loyalty project is linked to The Million Card and Club The Million, whose goal is to transform the waiting time at the airport into a pleasant stress-relieving break, offering exclusive benefits and rewards.

Logo

The logo for The Million Card and Club The Million is a minimal and refined visual element, designed to communicate to the public of elite travelers values such as exclusivity, uniqueness, and the concept of experience, as stated in the payoff ‘Fly Before Flying’.

Card customization

The Million Card is a card designed for contemporary travelers, people who do not like to waste time, often traveling for work. The loyalty program is personalized to give them a valuable tool that ‘opens the doors’ to airport services, from parking to the gate.

A blue card with "Marco Polo Club" written in white and blue text. The background has large, overlapping "MARCO POLO CLUB" text in lighter blue. Additional text at the bottom reads "SAVE SpA AEROPORTO DI VENEZIA". The card casts a shadow.

BTL tools

In order to ensure effective brand communication and expand the target audience, coordinated tools were designed within the airport such as totems, flyers, brochures, and ground signage.

A trifold brochure is open and standing. The brochure features various text blocks and images detailing membership benefits. The colors predominantly used are green, blue, black, and white. One section shows a person in a suit holding a card. The text is in English and Italian.

A tall blue information kiosk stands in an airport terminal. The kiosk displays details about shops, bars, and restaurants inside the airport. In the background are departure boards and a suspended advertisement. The area is bordered by blue ropes.

Multi-subject campaign

Designed to express the idea that The Million Card transforms waiting moments into leisure and relaxation, the multi-subject campaign was added: a project aimed at existing and future frequent flyers of the airport hub, using captivating yet business-like language.

A man in a business suit putts golf balls inside an office building with large windows and an expansive city view. Beside him is a briefcase. Text in Italian reads:

A businessperson sits on an armchair knitting with red yarn in an airport terminal. A briefcase and a red ball of yarn are on the floor. Large windows and a pedestrian in motion are in the background. Italian text is visible above and additional text below the scene.

Promotional print campaign

A simple, iconic campaign with a social function. During the pandemic period, with the airport closed, SAVE wanted to offer its support to the population, communicating the concrete commitment made towards national healthcare.

A poster featuring an airplane window looking over clouds with text inside the window. The headline reads "Ripartiamo Assieme" with additional information in Italian below. There are logos for Venice Airport and Treviso Airport at the bottom.

Spring print campaign

To communicate the reopening of the airport in the post-pandemic period, a ‘relaunch’ and brand awareness campaign was created. Broadcasted on major newspapers and magazines, the campaign shed light on the beauty of traveling, using joyful sky-blue colors and a simple and memorable message.

A promotional poster titled "Riprendi il Volo" features clouds viewed from above with various city names such as Amsterdam, Paris, and Rome listed vertically. It advertises flight routes and includes website links for veneziaairport.it, aeroportotreviso.it, and other related sites.

An open magazine displays a full-page advertisement with a cloudy sky background. The text "RIPRENDI IL VOLO" (meaning "Resume the Flight" in English) is prominent, along with columns listing city names. At the bottom, there are logos and contact details for related organizations.

Summer print campaign

To anticipate the summer period and, with it, the ‘universally’ favorite time for traveling around the world, SAVE chose to promote itself with a new campaign, capable of expressing a warm and welcoming message towards the target, especially young travelers.