Scarpa

Definition of business units and support for trade

A person wearing neon green running shoes leaps over large rocks on a mountain trail. The background features a clear blue sky and distant mountain ridges under sunlight. The person is dressed in athletic gear including shorts and an olive green shirt.

Sector

Sporting Footwear

Tools

Campaigns, brand guidelines, social networks, digital advertising, catalogs, trade fairs, content production, special projects

Press campaigns

Scarpa institutional advertising campaigns were designed both to highlight the strengths of different products and to engage sports enthusiasts and professionals through compelling storytelling and warm photographic choices.

A young man and woman sit on an outdoor staircase, each wearing colorful Mojito shoes by Scarpa. They smile and chat, holding coffee cups. Various models of the Mojito shoes are displayed at the bottom. The text reads "Mojito. Your daily travel partner." Location: New York (USA).

A magazine spread features a snowy mountain landscape on the left page. The right page is an advertisement for SCARPA showing a group of hikers in winter gear standing on a wooden deck and two SCARPA ski boots at the bottom. Text reads, "F1. Synchronized passion.

Brand Guidelines

Brand Guidelines are among the most important tools. It is an official document that precisely outlines the visual guidelines and communication style of the brand, with the aim of standardizing and coordinating the corporate image, making it consistently coherent across all media.

Social Advertising

National and international social campaigns dedicated to promoting Scarpa innovative products, diversified by segment and target.

Three smartphones display different outdoor gear-related images. The first phone shows a climber's boot, the second phone features a skier and snowboarder on a snowy mountain, and the third phone highlights a pair of skiing boots with a detailed description.

Digital Advertising

Adapted in the form of banners and skins within the most important mountain portals, Scarpa sports world has come to life through a graphic design aimed at optimizing conversion and adding value to clicks.

A promotional banner for ISPO Munich with a skier descending a snowy mountain. The text reads, "ISPO Munich, Hall A3 - Booth 214, January 28th-31st." The background features geometric mountain shapes and a compass icon.

The image shows a tablet displaying a webpage from Outdoor Magazine. The page features articles about snow activities and trails, including "Snowfeet, la Ciaspola per Potenziare il Passo" and "CMP Trail Bassano del Grappa: Tutte le Novità della Quarta Edizione.

Product catalogs

Supporting the sales network, catalogs have become part of a family of coordinated products designed to effectively communicate the features and technologies of Scarpa products.

A mockup of a magazine spread on a light gray background. The cover page features a rock climber on a steep rock face with text reading "Climb Collection 2019" and "Mockup". The open pages show various images of rock climbing and text saying "We Love What We Do!".

An open magazine showing an image of a person rock climbing on the left page and a dense forest with mountains in the background on the right page. The right page also has the text "ARPIA MODELS" in bold red letters.

An open magazine showcasing skiing boots with the text "ALIEN" on the left page and a close-up image of a boot on the right page. Next to it is a closed magazine featuring a mountain scene on the cover and the text "SCARPA" and "19/20".

Two open magazines on a white surface. The left magazine shows two children, one with a skateboard and another stretching, with the caption "KIDS." The right magazine has a cover image of a mountainous landscape with people hiking.

Trade fairs

At the two main European trade fairs, ISPO for the fall-winter and Outdoor for spring-summer seasons, Scarpa stands were designed and created along with shoppers, dedicated invitations, and postcards, with the aim of giving coherence to the brand identity by enhancing brand innovations.

A flat lay image displays SCARPA-branded materials: a press kit folder, a tablet showing the SCARPA website, a "Save the Date" card, two USB drives, blank letterhead, and two envelopes. Two black pens are also arranged on the white surface.

Display of ski boots on a wall inside a store. The wall features large photos of snowy mountain landscapes and skiers, with a section labeled "A.T. TOUR LITE" showcasing various ski boot models. An information screen is mounted near the display.

Content Production

We develop a series of video and photo materials of the products in action, combining the footage with three-dimensional technical elements.

Four skiers in racing suits are on a snowy mountain. One skier is adjusting the backpack of another. Two skiers are in the background, moving uphill with skis and poles. The scene is framed by a clear blue sky and rugged, snow-covered peaks.

A group of four people dressed in winter gear are sitting on wooden steps outside a rustic building. One person stands holding skis and ski poles, talking to the group. Snow is visible on the ground, and the town's street is seen in the background.

A pair of orange, teal, and gray athletic shoes rests on top of a skateboard with intricate black and teal designs. The skateboard is positioned on a dark brown surface against a backdrop of asphalt.

A man and a woman, casually dressed, stand and converse on a paved area in front of a grand building with columns. The man holds a red duffle bag and has curly hair, while the woman, with long hair, holds sunglasses and wears a backpack and red pants.

A person dressed in athletic gear and bright yellow shoes is mid-jump over large rocks in a mountainous landscape. The clear blue sky and distant mountain range create a scenic outdoor background.

A person with long hair wearing a maroon sweater, matching maroon pants, and maroon socks with red and white sneakers, stands on a street outside an arched building. The wind blows their hair as they keep their hands in their pockets and look slightly downward.

Special Project

An ambassador for high-altitude sport, Scarpa has become a technical sponsor of Livigno.

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