Sicurgroup

Communicating Safety: A Branding Project for a People-Centered Company

A man wearing a hard hat and a work jacket smiles warmly. The background features construction elements, and a large yellow letter "C" partially overlays the image.

Sector

Safety

Tools

Communication concept, logo, color choice, company profile and commercial BTL, website, merchandising, office customization

Description

Sicurgroup is a company that operates in the field of safety and hygiene at work, also offering personalized consultancy and training courses.

The aim of the project is to give an authoritative but worker-friendly tone to the brand, through the development of a concept capable of transmitting the human and direct approach of the company and its desire to make safety at work no longer a mere obligation, but an opportunity for the workers of today and tomorrow.

Communication Concept

A concept designed to give ample space to the company’s values, through a reformulation of colors and shapes, tone of voice, images.

Two claims were chosen: “Feel safe” is almost a corporate CTA that reflects the company’s desire to be there for its public, in a direct and efficient manner, preferring explicit and no-frills language.

To complete the concept, the supporting claim “Safety. We leave our mark on ourselves”, designed instead for internal communication.

Smiling man in a suit with a striped tie, standing in front of blurred background. Text on image says "SENTITI AL SICURO." in Italian, and "SICURGROUP" at the bottom. Yellow and black design elements are present.

Logo

People at the center, safety as a common element and value, together with the institutional colors, the reassuring blue and the warm and bright yellow.

With this in mind, the company logo has been revisited: a meticulous operation with minimal features, created with the aim of underlining the concept of “centrality” that characterizes the DNA of Sicurgroup.

Logos for Sicurgroup featuring three divisions: "Sicurezza sul Lavoro" with a helmet icon, "Antincendio" with a flame icon, and "Medicina del Lavoro" with a heart and pulse icon. Each has distinct color accents.

Chromatic Choice

The institutional colors, a very dark cyan blue and a bright yellow, are combined with the classic black and white to convey a sophisticated and corporate, but also warm message.

The color choice is then declined according to the company business unit: green for Occupational Medicine, red for Fire Prevention, blue for Workplace Safety, all these elements have also been studied at a “psychomarketing” level: with green evoking tranquility and ethics, red fire and alarm, blue calm.

Company Profile and Commercial BTL

The concept is also expressed through a series of paper tools, such as company profiles and commercial brochures of the individual business units, as well as business cards and an institutional folder. A method to consolidate the visual identity of the brand outside the offices, but also inside.

A man wearing a helmet and smiling is featured on the cover of a brochure with the words "SENTITI AL SICURO" and "SICURGROUP". Additional brochures are partially visible, displaying similar branding and text.

A brochure featuring fire safety. The cover shows firefighters in action and the text "UN TEMA CALDO." Inside, there are images of fire extinguishers and text discussing safety as a fundamental right. The back cover has contact information.

A set of brochure pages featuring a cover with a hand on a tablet, Italian text about security, and various images of business settings and technology. The design uses blue and white color schemes, with text and visuals on each page.

An open blue and yellow folder with a circular design on the right side, revealing a white document with text inside. The folder and document are placed on a light gray surface.

Website

Giving value to safety and especially to people, is intrinsic to the DNA of Sicurgroup. The site is directly aimed at the target of workers, it is a mini-platform in which to discover the different services offered, including occupational medicine, fire prevention, safety at work and discover their peculiarities.

A webpage for Sicurgroup featuring a header with a worker in a helmet, followed by sections on security services, consultancy, courses, and company statistics. The design includes images of professionals and icons related to safety and training.

Firefighters battling a fire with hoses against a fiery background. The website promotes fire safety services, listing statistics and offering precise control, equipment supply, and consultations. The footer contains contact information and social media links.

Merchandising

Sicurgroup is a company with a very strong and cohesive team, from which it draws its distinctive features. In order to strengthen the sense of corporate belonging, several branded gadgets have been created and dedicated to the different work groups: t-shirts, polo shirts, backpacks, water bottles and diaries.

White T-shirt with a large yellow geometric design featuring a circle above a horizontal line on the front. The right sleeve has the word "SoundOn" printed in blue.

A dark blue T-shirt featuring a large, abstract yellow shape composed of a circle and rectangle. The word "SOUNDDROP" is printed in white on the left sleeve.

Yellow t-shirt with a bold, abstract blue design featuring a large dot and horizontal bar on the front. The sleeve has a smaller text detail in blue.

A dark blue notebook with a bold yellow geometric design, featuring a large circle and horizontal line, secured with a black elastic band.

A yellow water bottle with the text "Sicurgroup" stands next to a matching box. The bottle and box feature icons and additional text, all in a sleek, modern design. The background is plain white.

Customization Offices

Even the Sicurgroup headquarters, specifically the main office and the Marcon branch, have been involved in an identity branding process for the company, “experiential” for customers, collaborators and professionals, created to enhance each space with colors, logo and claim.