Symbiosis

Studying the image for an urban redevelopment project

Sector

Real Estate

Tools

Logo, concept book, digital PR, website, corporate video, web reputation, brochure, press conference

Description

The Symbiosis project concerns the environmental and building redevelopment of the southern district of Scalo Romano in Milan. To accompany this important change with appropriate communication, the Symbiosis coordinated image was created, producing the award-winning concept book Agorà 2014.

Logo

The logo study aimed to reproduce the concepts of dynamism, organicity, and interconnection expressed by the concept.

Concept Book

The driving force behind the project was the concept expressed by the etymology of the word ‘symbiosis’. Derived from the Greek συμβίωσις, literally ‘living together’, it is born with the broader meaning of ‘living in harmony, interconnected, a motif of exchange and contamination’.

A white cover with a detailed blue leaf illustration in the center. Within the leaf design are small, dark blue abstract symbols resembling line art. At the bottom right, the word "SYMBIOSIS" is printed in gray with a small, blue abstract shape above the "I.

Press office and press conference

To give even greater value to the project as a whole, especially at its official presentation to the reference worlds, a launch press conference was organized, with direct involvement and presence of the media.

A man in a gray suit cuts a ribbon with large scissors at a ceremonial event, surrounded by a group of smiling people, all in formal attire. The event appears to take place on an outdoor wooden deck with glass doors opening to the inside.

A group of professionally dressed men in suits and ties are seated in rows, attending a conference or meeting. Some are attentively listening, while others appear deep in thought. They are wearing name tags and the venue has large windows and bright lighting.

A person in a suit and bow tie stands at a podium speaking into a microphone. Behind them is a large screen displaying an image of modern high-rise buildings and text that reads "Garibaldi Complex Opening." The podium has text that reads "Beni Stabili Siiq.

A man in a suit stands at a podium with a microphone, delivering a presentation. Behind him is a large screen displaying the text "Garibaldi Complex Opening - Overview of Garibaldi Complex" alongside an image of the building complex.

A group of people in business attire are gathered around a lit architectural model in a room. Several individuals are pointing at different parts of the model, appearing to discuss its details and features. The room is well-lit with a modern interior.

A dark room features an illuminated architectural model of a modern urban development. The model shows brightly lit buildings with detailed structures, surrounded by a dimly lit area representing the surrounding cityscape.

Agorà Award

Special National Silver Award for the best Corporate Image of ‘Symbiosis – Concept Book’ – 2014.

A philosophy that was concretized within the Symbiosis Concept Book, through its design, definition of guidelines, rendering, and graphic development.

A wooden surface with an open book showing a colorful, detailed biological illustration, a pamphlet with Greek and English text titled "Symbiosis," and a blue folder displaying a skeletal leaf design partially inserted into a cardboard frame.

A triptych featuring close-up textures: on the left, a purple and white speckled pattern; in the middle, blue and green iridescent fish scales; on the right, a red-veined leaf against a white background.

A triptych image showing three different textures side by side: a red pattern with cells on the left, a weathered wooden surface with swirling grain in the center, and an orange and white cracked texture similar to lichen or rust on the right.

An open book with two visible spreads: on the left, a purple page with a white map and text "Re-generation" next to a close-up photo of colorful lichen; on the right, the word "symbiosis" on a minimal white page beside an intricate microscopic biological image.

Close-up of a stack of white booklets titled "SYMBIOSIS" with a blue design, placed on brown packaging paper. The foreground features a yellow triangular label with the text "PREMIO AGORA" at the bottom right corner.

Website

The website design responded to the need for an interactive map to introduce the project and a design aimed at promoting the concept philosophy.

Corporate Video

The concept video of the redevelopment was studied and shot to align following the idea that motivated the builders’ intentions, with the aim of identifying the area involved and the characteristics of the new real estate complex.

Content Production

A modern urban scene featuring two multi-story buildings with sleek, minimalist designs. The nearer building has horizontal windows and a gray and orange facade. Pedestrians walk around the plaza between the buildings under a clear, blue sky.

A modern urban scene with two tall, sleek buildings on either side of a paved pathway. Several people walk and interact along the path, flanked by trees and modern street furniture. The sky is clear and blue.

A modern urban scene at twilight, showcasing two contemporary buildings with large windows. The area is bustling with people walking and socializing, surrounded by trees and landscaped planters. The sky is a mix of twilight hues of blue and orange.

A modern, multi-story glass office building with an open plaza in front. People are scattered around, engaging in various activities. Trees, benches, and bike racks enhance the plaza space, while a clear blue sky with light clouds serves as a backdrop.

A modern urban park with green lawns, trees, benches, and a crowd of people. A building with a unique, angular design stands on the right. In the background, there are metal pedestrian bridges and a clear blue sky with a contrail.

A modern office building with glass facade and several stories is adjacent to a landscaped plaza with trees and benches. People walk around the plaza and on the sidewalks. A bus is parked at a bus stop in front of the building. Cars and a bike lane are on the street.

Construction site setup

Along with external signage and renders that envisioned the neighborhood future development, a series of stylized blue metal trees were also created. A clear signal of the crossing of the Blue Stream, the mineral canal that physically traverses the neighborhood.