Tuvia

Building an identifiable and recognizable image to communicate the solidity and quality of logistics services

A dimly lit railway yard featuring multiple tracks diverging and converging. The tracks are highlighted in yellow and purple, creating a geometric pattern. The background is hazy with silhouetted trees and industrial structures barely visible.

Sector

Logistics and Transportation

Tools

Strategic consultancy, brand identity, company profile, commercial brochures, fleet customization, press office, website

Strategic consultancy

The activity started from the analysis of competitors, customers, and brand prospects, which provided a broad view of the external reality.

Special attention was given to the company, with the study of management, ownership, and employees. The results allowed for targeted and personalized consultancy, with clear operational indications.

Brand Identity

With a restyling of the logo and the historical brand identity, we contributed to building the image of a fresh, young, and future-oriented company.

The project played an important role in redefining the colors, particularly relevant in the logistics sector.

Commercial BTL

The main below-the-line tools were created in line with the new brand identity: a new company profile and commercial brochures.

Three TUVA merchandise catalogs are displayed. The first is closed with a lime green cover, the second is also closed with a cover featuring container graphics in green and blue, and the third is open, showing pages with images of shipping containers and text.

An open magazine showing Tuvia Industries' services on the left page, including General Cargo, Project Cargo, Offshore Shipping, Engineering, and Industrial Packaging, with relevant images for each. The right page features a blue-toned floral image and a "US Letter" graphic.

Uniforms and fleet customization

A logistics company carries its authority with it for every kilometer traveled and every contact: the new brand identity also emerges in vehicles and uniforms, personalized with a youthful and dynamic image.

A person wearing a blue T-shirt with "TUVIA" and "Moving Made Easy" written on the front in yellow letters. Their hands are in their pockets. The T-shirt also has three yellow dots on the left sleeve. The person is standing against a white background.

Two baseball caps, one in dark blue and the other in white, each with the text "TUVA" and "LIGHTWEIGHT HAND CARE" printed on the front. Both caps also feature small design elements in green and yellow.

Press Office

A press office activity with sector publications and CEO reputation reached the goal of increasing Tuvia brand awareness, starring in a renewed image.