UEFA Super Cup

Sporty

Event planning and organization, graphics, social media, advertising, digital, city dressing, content

The UEFA Super Cup is one of the most prestigious football events in the world, a global event to be experienced across multiple stages, leading up to this year’s match between Paris Saint-Germain and Tottenham Hotspur.

Managed entirely by the Emporio ADV team, the UEFA project has become an example of experiential marketing that, through a passion for football and sport, has succeeded in creating a genuine connection between the local area and the public, making the fan community as central as the event’s three official cups.

It all began with the Trophy Experience: with the management of the three trophies “on tour,” the presentation of the trophies at the host locations, and the media planning supporting each stage, up until the day before the match, at the Fan Festival.

The Fan Festival itself was the highlight of the entire experience, which included coordinating the official presentation of the Cups with local and international authorities—including influential figures from UEFA and the Italian Football Federation—and organizing and managing two Fan Meeting Points dedicated to Paris Saint-Germain and Tottenham Hotspur fans. These included customized street displays, five-a-side football pitches, themed areas, and open-air play areas designed to offer fans, tourists, and the curious of all ages a truly personal, even more exciting sporting experience.

From digital touchpoints to live presentations, from branded buses to aerial advertising, the event was then promoted on social media, with offline and online advertising and the development of numerous supporting tools, including the “I WAS THERE” badge and the 2025 UEFA Super Cup commemorative t-shirt, allowing everyone to “take home” a piece of the experience.

In an adrenaline-filled mix of sport, territory, and collective participation, the 2025 UEFA Super Cup proved to be an opportunity to experience 360° emotions, beyond the match, beyond football, beyond sport.