Victorya Holding

Building

Brand Architecture, logos, website

Victorya Holding is an Italian general contractor operating in strategic construction, focusing on the regeneration, development, and management of high-profile real estate projects.

Victorya Holding’s strength lies in the innovative strategic direction of its subsidiaries—Karima Lux, Holkham Hall, and Lexoryan—and in its ability to execute prestigious investments and provide consulting services aimed at the sustainable and long-lasting growth of its assets.

The project to redefine the brands of the holding company and its subsidiaries has led to the creation of a comprehensive and coherent brand architecture, in which the brands embody the group’s mission and vision, both individually identifying them and communicating with their sister companies.

This distinctive visual development of the brands is also reflected in the websites, which feature a blend of UX and UI, along with colors, shapes, and text, which visually and conceptually express the highly representative identity of Victorya Holding and its business units.

The result is a unique project developed on multiple levels of interpretation, highlighting the history and commitment of a leading entrepreneurial enterprise, committed to innovation and an integrated, responsible approach.