{"id":15948,"date":"2026-02-02T14:14:05","date_gmt":"2026-02-02T13:14:05","guid":{"rendered":"https:\/\/www.emporioadv.it\/?post_type=project&#038;p=15948"},"modified":"2026-09-09T09:54:26","modified_gmt":"2026-09-09T07:54:26","slug":"homy","status":"publish","type":"project","link":"https:\/\/www.emporioadv.it\/en\/work\/homy\/","title":{"rendered":"Homy"},"content":{"rendered":"<section class=\"block-wyswyg\" id=\"block-1\">\n\t<div class=\"container my-5\">\n\t\t<div class=\"bck-white \">\n\t\t\t<div class=\"col-12 col-lg-8 offset-lg-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wyswyg wipe\"><h1 style=\"text-align: center;\">Homy<\/h1>\n<h2 style=\"text-align: center;\">Building a people-first brand positioning in the construction industry<\/h2>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"block-image\" id=\"block-2\">\n\t<div class=\"container my-5\">\n\t\t<div class=\"\">\n\t\t\t<div class=\"wipe col-12 \">\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" class=\"w-100 h-auto align-middle b-radius\" srcset=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/0_BANNER-interno-768x432.jpg 768w, https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/0_BANNER-interno.jpg 1200w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" src=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/0_BANNER-interno.jpg\" title=\"0_BANNER interno\" alt=\"A close-up of intersecting metal beams painted teal, forming a geometric structure. The word &quot;HOMY&quot; is printed in black on the central horizontal beam.\">\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"block-results\" id=\"block-3\">\n\t<div class=\"container my-5\">\n\t\t<div class=\"block-results-inner\">\n\t\t\t\t\t\t\t<div class=\"block-result-el \">\n\t\t\t\t\t<h2 class=\"mb-3\">Sector<\/h2>\n\t\t\t\t\t<div class=\"wyswyg\"><p>Building<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-result-el \">\n\t\t\t\t\t<h2 class=\"mb-3\">Tools<\/h2>\n\t\t\t\t\t<div class=\"wyswyg\"><p>Analysis and strategy, logo restyling, new payoff, communication concept, corporate coordination, catalog layout study, website, social media<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-result-el \">\n\t\t\t\t\t<h2 class=\"mb-3\">Description<\/h2>\n\t\t\t\t\t<div class=\"wyswyg\"><p style=\"text-align: left;\">Homy specializes in the supply, design, and installation of aluminum roofing, scaffolding systems, and prefabricated modular buildings.<\/p>\n<p style=\"text-align: left;\">Characterized by a name that already speaks volumes: &#8220;home,&#8221; Homy&#8217;s repositioning project began with a marketing strategy aimed at clearly defining the company&#8217;s messaging and communication priorities, translating the complexity of its offering into a simple narrative suitable for construction, industrial, and infrastructure projects.<\/p>\n<p style=\"text-align: left;\">To consolidate its identity and positioning, the logo and tagline were revised with a view to increased recognizability: from sales materials to digital presence, from business unit-specific tools to corporate communications.<\/p>\n<p style=\"text-align: left;\">On this basis, the communication concept and visual identity were developed, defining corporate colors, fonts, and consistent graphic elements across various areas of operation.<\/p>\n<p style=\"text-align: left;\">The project then translated into operational tools: corporate identity, followed by catalog layouts, designed with a modular logic to support commercial activities and enhance products and solutions.<\/p>\n<p style=\"text-align: left;\">Digitally, the work resulted in a website designed to showcase Homy&#8217;s integrated approach\u2014engineering, logistics, and safety\u2014guiding users through services and business units and highlighting values \u200b\u200bsuch as reliability, safety, and operational capability. In parallel, social media advertising campaigns were launched, consistent with the new visual and narrative structure, with the aim of increasing visibility and supporting communication priorities.<\/p>\n<p style=\"text-align: left;\">The result is an integrated and recognizable ecosystem, showcasing Homy as a solid partner, tailored to the needs of the construction site.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"block-image\" id=\"block-4\">\n\t<div class=\"container my-5\">\n\t\t<div class=\"\">\n\t\t\t<div class=\"wipe col-12 \">\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" class=\"w-100 h-auto align-middle b-radius\" srcset=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Colore-Livrea-auto-F1-768x432.jpg 768w, https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Colore-Livrea-auto-F1-scaled.jpg 1200w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" src=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Colore-Livrea-auto-F1-scaled.jpg\" title=\"Colore Livrea auto F1\" alt=\"A sleek Formula 1 car in dim lighting with teal wheel accents sits on a dark background. To the right, four colored rectangles\u2014teal, dark teal, red, and gray\u2014are arranged in a grid.\">\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"block-2columns-images\" id=\"block-5\">\n\t<div class=\"container my-5\">\n\t\t<!-- <div class=\"col-12 col-lg-10 offset-lg-1\"> -->\n\t\t\t<div class=\"row align-items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 block-2columns-images-el\">\n\t\t\t\t\t\t<div class=\"wipe\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" class=\"w-100 h-auto align-middle b-radius\" srcset=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Costruttivo_logo_1-768x768.jpg 768w, https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Costruttivo_logo_1.jpg 1200w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" src=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Costruttivo_logo_1.jpg\" title=\"Costruttivo_logo_1\" alt=\"Logo with the text &quot;HOMY&quot; and &quot;PROTECTING WHAT MATTERS.&quot; over a dark, industrial background with metal pipes and structural elements. Circular and line graphic elements are layered over the image.\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 block-2columns-images-el\">\n\t\t\t\t\t\t<div class=\"wipe\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" class=\"w-100 h-auto align-middle b-radius\" srcset=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Costruttivo_logo_0-768x768.jpg 768w, https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Costruttivo_logo_0.jpg 1200w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" src=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Costruttivo_logo_0.jpg\" title=\"Costruttivo_logo_0\" alt=\"Three versions of a &quot;HOMY&quot; logo with the tagline &quot;PROTECTING WHAT MATTERS.&quot; The top version shows the logo with construction lines, the middle is the plain logo, and the bottom has a teal bar intersecting the &quot;H.\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<!-- <\/div> -->\n\t<\/div>\n<\/section>\n\n<section class=\"block-image\" id=\"block-6\">\n\t<div class=\"container my-5\">\n\t\t<div class=\"\">\n\t\t\t<div class=\"wipe col-12 \">\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" class=\"w-100 h-auto align-middle b-radius\" srcset=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Catalogo-3-1-768x576.jpg 768w, https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Catalogo-3-1-scaled.jpg 1200w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" src=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Catalogo-3-1-scaled.jpg\" title=\"Catalogo 3\" alt=\"Several open and closed brochures with teal and white covers and pages featuring architectural images, diagrams, and text, all displayed on a green surface. The prominent text reads \u201cMY IDEA OF SCAFF\u201d and \u201cHOMY.\u201d.\">\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"block-2columns-images\" id=\"block-7\">\n\t<div class=\"container my-5\">\n\t\t<!-- <div class=\"col-12 col-lg-10 offset-lg-1\"> -->\n\t\t\t<div class=\"row align-items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 block-2columns-images-el\">\n\t\t\t\t\t\t<div class=\"wipe\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" class=\"w-100 h-auto align-middle b-radius\" srcset=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Catalogo-2-1-768x432.jpg 768w, https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Catalogo-2-1-scaled.jpg 1200w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" src=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Catalogo-2-1-scaled.jpg\" title=\"Catalogo 2\" alt=\"A brochure mockup for &quot;HOMY&quot; shows a cover with a smiling man and industrial background. The inside pages feature text, machinery photos, workers, and metalwork, all laid out on a clean, white surface.\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 block-2columns-images-el\">\n\t\t\t\t\t\t<div class=\"wipe\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" class=\"w-100 h-auto align-middle b-radius\" srcset=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Catalogo-1-1-768x432.jpg 768w, https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Catalogo-1-1-scaled.jpg 1200w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" src=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Catalogo-1-1-scaled.jpg\" title=\"Catalogo 1\" alt=\"Three magazine covers feature a man\u2019s face merged with construction scenes. Each has the &quot;HOMY&quot; logo and titles: &quot;MY IDEA OF TEMPOROOF,&quot; &quot;MY IDEA OF SCAFF,&quot; and &quot;MY IDEA OF PREFAB,&quot; in white text.\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<!-- <\/div> -->\n\t<\/div>\n<\/section>\n\n<section class=\"block-2columns-images\" id=\"block-8\">\n\t<div class=\"container my-5\">\n\t\t<!-- <div class=\"col-12 col-lg-10 offset-lg-1\"> -->\n\t\t\t<div class=\"row align-items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 block-2columns-images-el\">\n\t\t\t\t\t\t<div class=\"wipe\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" class=\"w-100 h-auto align-middle b-radius\" srcset=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Coordinato-1-768x768.jpg 768w, https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Coordinato-1-scaled.jpg 1200w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" src=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Coordinato-1-scaled.jpg\" title=\"Coordinato\" alt=\"A modern stationery set arranged neatly, including letterhead, business cards, notebooks, pencils, eraser, and paper clips, all branded with the word &quot;HOMY&quot; on a minimalist, neutral-toned background.\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 block-2columns-images-el\">\n\t\t\t\t\t\t<div class=\"wipe\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" class=\"w-100 h-auto align-middle b-radius\" srcset=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Struttura-768x768.jpg 768w, https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Struttura.jpg 1200w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" src=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Struttura.jpg\" title=\"Struttura\" alt=\"A close-up of a metallic tube with a teal label that reads &quot;HOMY TEMPO ROOF&quot; in bold black and white letters. The background shows blurred metallic sheets.\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<!-- <\/div> -->\n\t<\/div>\n<\/section>\n\n<section class=\"block-image\" id=\"block-9\">\n\t<div class=\"container my-5\">\n\t\t<div class=\"\">\n\t\t\t<div class=\"wipe col-12 \">\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" class=\"w-100 h-auto align-middle b-radius\" srcset=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Social-1-768x512.jpg 768w, https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Social-1.jpg 1200w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" src=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Social-1.jpg\" title=\"Social 1\" alt=\"Eight smartphones display architectural and construction-themed images and text, including building frameworks, structural details, and phrases about quality, sustainability, and evolving design, all set against a teal background.\">\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"block-2columns-images\" id=\"block-10\">\n\t<div class=\"container my-5\">\n\t\t<!-- <div class=\"col-12 col-lg-10 offset-lg-1\"> -->\n\t\t\t<div class=\"row align-items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 block-2columns-images-el\">\n\t\t\t\t\t\t<div class=\"wipe\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" class=\"w-100 h-auto align-middle b-radius\" srcset=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Bloc-notes-768x768.jpg 768w, https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Bloc-notes-scaled.jpg 1200w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" src=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Bloc-notes-scaled.jpg\" title=\"Bloc notes\" alt=\"A spiral-bound notebook with a grey cover and grid-lined pages, slightly open, displaying the logo &quot;HDMY&quot; at the top of the visible page. The background is plain white.\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 block-2columns-images-el\">\n\t\t\t\t\t\t<div class=\"wipe\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" class=\"w-100 h-auto align-middle b-radius\" srcset=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/ADV-768x768.jpg 768w, https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/ADV-scaled.jpg 1200w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" src=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/ADV-scaled.jpg\" title=\"ADV\" alt=\"A magazine ad featuring a smiling man in a hard hat overlaid with scaffolding patterns and geometric shapes. The text reads \u201cMY IDEA OF SCAFF\u201d and includes the Homy company logo and information about scaff solutions.\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<!-- <\/div> -->\n\t<\/div>\n<\/section>\n\n<section class=\"block-image\" id=\"block-11\">\n\t<div class=\"container my-5\">\n\t\t<div class=\"\">\n\t\t\t<div class=\"wipe col-12 \">\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"717\" class=\"w-100 h-auto align-middle b-radius\" srcset=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Cartellina_Mockup_OK-768x538.jpg 768w, https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Cartellina_Mockup_OK-scaled.jpg 1200w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" src=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Cartellina_Mockup_OK-scaled.jpg\" title=\"Cartellina_Mockup_OK\" alt=\"A branded folder with &quot;HOMY&quot; logo is open, revealing a matching letterhead inside. Next to it lies a closed folder with the same dark, minimalist design and logo on a light gray background.\">\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"block-2columns-images\" id=\"block-12\">\n\t<div class=\"container my-5\">\n\t\t<!-- <div class=\"col-12 col-lg-10 offset-lg-1\"> -->\n\t\t\t<div class=\"row align-items-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 block-2columns-images-el\">\n\t\t\t\t\t\t<div class=\"wipe\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" class=\"w-100 h-auto align-middle b-radius\" srcset=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Dispositivo-2-768x768.jpg 768w, https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Dispositivo-2-scaled.jpg 1200w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" src=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Dispositivo-2-scaled.jpg\" title=\"Dispositivo 2\" alt=\"A tablet displays a website with a worker wearing a red helmet and a yellow vest labeled &quot;HOMY.&quot; The screen shows the word &quot;SERVIZI.&quot; The background has an abstract pattern of intersecting metal rods.\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 block-2columns-images-el\">\n\t\t\t\t\t\t<div class=\"wipe\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" class=\"w-100 h-auto align-middle b-radius\" srcset=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Dispositivo-1-768x768.jpg 768w, https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Dispositivo-1-scaled.jpg 1200w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" src=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Dispositivo-1-scaled.jpg\" title=\"Dispositivo 1\" alt=\"A laptop displaying a website with the HOMY logo, a &quot;Quality Control&quot; section, and a photo of a person in safety gear inspecting materials, set against a geometric, metallic background.\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<!-- <\/div> -->\n\t<\/div>\n<\/section>\n\n<section class=\"block-image\" id=\"block-13\">\n\t<div class=\"container my-5\">\n\t\t<div class=\"\">\n\t\t\t<div class=\"wipe col-12 \">\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" class=\"w-100 h-auto align-middle b-radius\" srcset=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Slide-768x432.jpg 768w, https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Slide-scaled.jpg 1200w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" src=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/Slide-scaled.jpg\" title=\"Slide\" alt=\"A computer monitor displays six business presentation slides with the brand name &quot;HOMY,&quot; project images, world map, text blocks, and teal accents against a teal background.\">\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Building a people-first brand positioning in the construction industry<\/p>\n","protected":false},"author":3,"featured_media":15991,"template":"","project_segment":[49],"project_skill":[57,54,58],"class_list":["post-15948","project","type-project","status-publish","has-post-thumbnail","hentry","project_segment-industry-technology","project_skill-activation-en","project_skill-identity-en","project_skill-tech-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Homy - Building brand positioning in the construction industry<\/title>\n<meta name=\"description\" content=\"A complete repositioning to strengthen Homy&#039;s presence in the construction industry: from strategy to identity, right through to tools and digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emporioadv.it\/en\/work\/homy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Homy\" \/>\n<meta property=\"og:description\" content=\"Costruire un posizionamento di marca people-first nel settore edile\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emporioadv.it\/en\/work\/homy\/\" \/>\n<meta property=\"og:site_name\" content=\"EmporioADV\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-09T07:54:26+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/0_BANNER-esterno-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Homy\" \/>\n<meta name=\"twitter:description\" content=\"Costruire un posizionamento di marca people-first nel settore edile\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.emporioadv.it\/wp-content\/uploads\/2026\/01\/0_BANNER-esterno-scaled.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.emporioadv.it\\\/en\\\/work\\\/homy\\\/\",\"url\":\"https:\\\/\\\/www.emporioadv.it\\\/en\\\/work\\\/homy\\\/\",\"name\":\"Homy - Building brand positioning in the construction industry\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.emporioadv.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.emporioadv.it\\\/en\\\/work\\\/homy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.emporioadv.it\\\/en\\\/work\\\/homy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.emporioadv.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/0_Banner_HOMY_verticale.jpg\",\"datePublished\":\"2026-02-02T13:14:05+00:00\",\"dateModified\":\"2026-09-09T07:54:26+00:00\",\"description\":\"A complete repositioning to strengthen Homy's presence in the construction industry: from strategy to identity, right through to tools and digital.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.emporioadv.it\\\/en\\\/work\\\/homy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.emporioadv.it\\\/en\\\/work\\\/homy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.emporioadv.it\\\/en\\\/work\\\/homy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.emporioadv.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/0_Banner_HOMY_verticale.jpg\",\"contentUrl\":\"https:\\\/\\\/www.emporioadv.it\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/0_Banner_HOMY_verticale.jpg\",\"width\":1637,\"height\":2133,\"caption\":\"Aerial view of a construction site with three large buildings covered in scaffolding and white tarps beside a blue water body, surrounded by dirt roads and open land, with mountains visible in the distance.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.emporioadv.it\\\/en\\\/work\\\/homy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.emporioadv.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Homy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.emporioadv.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.emporioadv.it\\\/en\\\/\",\"name\":\"Emporio ADV\",\"description\":\"Brand &amp; 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