Bioformula

Medical – Scientific

Communication concept, storytelling, value proposition and tone of voice, brochure, packaging design, content strategy, social media, website, content production

Bioformula is an Italian-made aesthetic medicine brand that has been developing professional solutions for over 20 years through an approach that integrates biomedical research, production and clinical support.

The project was born from the desire to enhance the brand’s heritage through a recognisable communication system that is contemporary and distinctive, while keeping the Bioformula logo unchanged.

By bringing together scientific research and the pursuit of beauty – both central concepts for the brand – the “Your Beauty Reserve” concept was developed, designed to evolve alongside the communication.

The fluid, circular shapes already present within the identity are transformed into three-dimensional elements inspired by the scientific world: transparent surfaces that evoke microscope slides, test tubes and laboratory instruments, but also mirrors through which the face and skin can be observed.

This stylistic choice allows each element to take on the colour of its respective product category, becoming a distinctive feature while also interacting with imagery through transparency and layering.

The result is a visual identity designed to evolve Bioformula’s distinctive codes, bringing science, beauty and innovation into dialogue.

On the verbal side, “Your Beauty Reserve”, “Beauty Deserves Time” and “What You Deserve” have given rise to a language capable of adapting to different content and audiences. At its core is the value of time, understood not as a sign of ageing, but as an essential element of research, development and an approach to aesthetic medicine focused on skin quality and its natural regenerative processes.

The packaging design translates the concept directly onto the products, organising information and brand codes within a clear and distinctive structure. The same structure guides the brochures, designed to bring together technical content and the brand’s more emotional dimension.

For social media channels, a new editorial approach was developed, supported by a content plan and the production of the relevant materials. Scientific insights, solution-focused content, training and corporate communications alternate within a consistent visual and verbal language.

The project was completed with video production carried out in clinics and at the production site. Two complementary perspectives that tell the story of Bioformula from production to application, highlighting both its relationship with professionals and the deep expertise, processes and know-how that underpin the brand.