Uptourn

Scientific

Logo, packaging, corporate identity, content production, website, social media

Uptourn is an international brand specializing in aesthetic medicine and skincare, primarily targeting aesthetic medicine professionals.

The rebranding project was born with the goal of refining some of Uptourn’s visual and experiential cornerstones of its identity, enhancing them through a semiotic language capable of better communicating the company’s scientific approach and its subtle yet recognizable connection to the world of lifestyle.

The adjustment of the color palette, fonts, and graphic style allowed for the reshaping of key communication tools such as the logo, packaging, social media, and website.

Solid yet refined, the new logo features minimal lettering featuring a reworked “o” at the center, resembling an atom, a molecule, or even a planet. This literal and highly symbolic element alone conveys Uptourn’s identity, precision, and vision, becoming a logotype when necessary.

The rebranding project is completed by packaging, branding, website, and social media, all of which communicate directly with the public, appealing to diverse markets and cultures.

The packaging, in particular, introduces the texture of frosted glass: an alternating series of multifaceted frames that suggests transformation, precision, and progress.

With this rebranding, Uptourn embraces a new aesthetic culture, aimed at redefining its identity, increasing recognition and appeal in the increasingly demanding aesthetic medicine market.