Consorzio Grado Turismo

Tourism & Territory

Brand Identity, logo design, advertising, landing page, segreteria organizzativa, social media, event management, allestimenti, gadget

Blu di Grado is a dinner-event created to showcase one of the most iconic locations on the “Isola del Sole” (Island of the Sun) and to launch the summer season through a format capable of blending territory, experience, and engagement.

The project came to life starting from a dedicated brand identity, featuring a logo characterized by an iconic golden wave—inspired by the colors of the sun and sand. These are the distinctive elements of a destination renowned for well-being, the quality of its microclimate, and the authentic bond between nature, the sea, and hospitality.

Developed around this identity was a comprehensive communication system that included traditional and digital advertising campaigns targeted at the Italian, German, and Austrian markets, multilingual promotional materials, a landing page, and registration support tools.

A QR code, integrated into posters, flyers, and informational materials, guided the public to the registration platform. Meanwhile, the organizing secretariat coordinated all support activities for both participants and involved operators.

The event quickly sold out, bringing 700 guests to the Nazario Sauro Promenade, where they became the protagonists of a seaside dinner in one of Grado’s most picturesque locations.

Contributing to the event’s success were participating restaurants, producers, wineries, local businesses, and numerous community entities. They united in a shared project designed to highlight the island’s excellence through a widespread and participatory experience.

The event was further enriched by scenographic setups, light displays, light installations, artistic performances, and custom gadgets: from wine glass holders and fans to tote bags for carrying meals.

To support the event’s promotion, dedicated social media content was developed, helping to amplify visibility and enrich the digital channels of the Grado Tourism Consortium.

A successful, sold-out evening that achieved its goal of transforming a symbolic location in Grado into a high-impact collective emotional experience, promoting the territory through an original, engaging, and highly recognizable formula capable of generating social connection, destination appeal, and local storytelling.