Homy

Building

Analysis and strategy, logo restyling, new payoff, communication concept, corporate coordination, catalog layout study, website, social media

Homy specializes in the supply, design, and installation of aluminum roofing, scaffolding systems, and prefabricated modular buildings.

Characterized by a name that already speaks volumes: “home,” Homy’s repositioning project began with a marketing strategy aimed at clearly defining the company’s messaging and communication priorities, translating the complexity of its offering into a simple narrative suitable for construction, industrial, and infrastructure projects.

To consolidate its identity and positioning, the logo and tagline were revised with a view to increased recognizability: from sales materials to digital presence, from business unit-specific tools to corporate communications.

On this basis, the communication concept and visual identity were developed, defining corporate colors, fonts, and consistent graphic elements across various areas of operation.

The project then translated into operational tools: corporate identity, followed by catalog layouts, designed with a modular logic to support commercial activities and enhance products and solutions.

Digitally, the work resulted in a website designed to showcase Homy’s integrated approach—engineering, logistics, and safety—guiding users through services and business units and highlighting values ​​such as reliability, safety, and operational capability. In parallel, social media advertising campaigns were launched, consistent with the new visual and narrative structure, with the aim of increasing visibility and supporting communication priorities.

The result is an integrated and recognizable ecosystem, showcasing Homy as a solid partner, tailored to the needs of the construction site.