ALIg

Training and Work

Creative concept, logos, visual identity, BTL tools, website, city dressing, event organization and planning

Edu Job Fairs is the new umbrella format organized by ALIg and born from the evolution of the historic Fiera del Lavoro FVG (Friuli Venezia Giulia Job Fair), which for over twenty years has fostered connections between students, graduates, and businesses.
For its twenty-first edition, the event presented an enhanced version consisting of the International Education Fair, the International Job Fair, and the traditional Fiera del Lavoro FVG (Friuli Venezia Giulia Job Fair)—with the ALIg Conference: an expansion that allowed the scope of action to be extended to tertiary education for the first time.

A functional and iconic visual identity recounted the event, successfully strengthening the communication pillars of the past and highlighting the uniqueness of the events, as if they were separate yet appropriately interconnected brands.

Edu Job Fairs was symbolized by a turtle on a skateboard: the initiative’s mascot and iconic image. Its presence conveyed the event’s philosophy, engaging with young people without falling into institutional clichés, favoring a modern, social language.

In addition to the logos and concept, the design of the new visual identity included the development of online and offline communication materials, designed to highlight the fair’s significance as well as its orientation and networking aspects, making the format distinctive as a whole.

The final day of the Edu Job Fair took place in the prestigious Teatro Nuovo Giovanni da Udine, bringing together students, graduates, and over 70 national and international companies in a series of networking meetings, interviews, talks, workshops, and services—including portfolio analysis, LinkedIn consulting, and professional photography—to truly boost their professional growth.