ALIG

Coordinate and support a networking and job placement event

A spacious atrium with two levels, hosting a bustling event. Attendees are standing and conversing near booths displaying various signs and banners. The modern design features glass railings and open spaces, creating a lively atmosphere.

Sector

Training and work

Tools

Brand revisitation, communication concept, communication tools, installation, press campaign

Description

ALIg is the association of graduates in management engineering of the University of Udine that promotes the insertion of students and graduates into the job market, also through special initiatives, networking and job placement.

On the occasion of the twentieth edition of the Fiera del Lavoro FVG, promoted by ALIg, the event presented itself to the public with a renewed image, which evolves towards a younger and more critical target towards communication.

Brand Revisitation

Designed for the twentieth edition of the Fiera del Lavoro FVG, the new logo takes the ALIg guidelines and proposes them in a more current key.

Geometries and three-dimensionality alternate almost like “bricks” positioned one above the other, openly communicating values such as concreteness and planning, also inspiring a constructive growth path for students and graduates.

Communication concept

An event that accompanies young people in the job market, promoting the meeting between supply and demand. The claim “Find your position” is completed by the graphic sign of the pin – also called POI – enriched by a tie, which symbolizes the professionalism of the participants in the event, also expressing the business and networking objectives promoted by ALIg.

Yellow map pin icon with text "Trova La Tua Posizione: Networking and Job Placement" on a beige background. Logos of ALIG Associazione, Fiera del Lavoro FVG, and Università degli Studi di Udine are displayed at the top.

Communication tools

To promote the event throughout the region, the visual was declined in various paper communication tools such as institutional posters and flyers as well as a special information brochure with all the information necessary for participants.

An open book on a yellow background displays colorful logos and text on its pages. The layout includes various sections with different logos and accompanying information. The book has a yellow cover.

Open book with a yellow cover titled "Programma." Visible pages display an event schedule for "Venerdì 25 Ottobre" and "Sabato 26 Ottobre," listing various activities and times. The background is a light gray.

Open book displaying a floor plan on the right page with yellow dots marking locations. The left page lists names and corresponding numbers that align with the floor plan. The book is against a plain white background.

Two yellow flyers and a smartphone display a job fair advertisement. The flyers feature a location pin icon and text about the FVG job fair on October 25th, including online event details and guest speakers.

Three smartphones displaying promotional graphics for "Fiera del Lavoro FVG" 2023. Dates include October 25 for an online event and October 28 at Udine's Giovanni da Udine Theater. Logos and a map marker symbol are featured prominently.

Installation

The Fiera del Lavoro FVG is an event that every year, for two days – one online and one in person – transforms Udine into a meeting place for the most important companies in the region, joined by many young graduates and students, not to mention the special guests.

In Piazza San Giacomo, the heart of the city, a three-dimensional installation of the new logo of the event has been positioned, together with totems with four faces, each bearing the name of one of the 85 partner companies of the fair.

Two people walk through a town square surrounded by buildings with colorful facades. A large vertical sign reads "Fiera del Lavoro FVG." A partly cloudy sky is overhead, and several informational booths are set up in the background.

A person in a red jacket walks through an outdoor exhibit featuring large informational panels. The setting is an open square framed by historic multi-story buildings under a partly cloudy sky.

Outdoor job fair setup in a historic town square featuring informational stands with the text "Trova la tua posizione" (Find your position). Surrounding buildings have rustic Italian architecture with shuttered windows.

A European town square with stone tiles and surrounding historic buildings. Large informational panels are arranged in rows on the square. People, including children, are walking and observing the displays under a cloudy sky.

Press campaign

It is with the double page press release in the main regional newspapers that ALIg communicates to the general public, also giving value to the participating companies, on whose solidity and authority the FVG Job Fair has always been based.