Tresemall

Business

Naming, logo, website, social media – META, META sponsorships, press releases, video production, leaflet, window sticker

Tresemall was born from a clear vision: to transform a historic road axis in Friuli Venezia Giulia into a recognizable, attractive, and shared territory between municipalities, businesses, local businesses, and citizens.

Tresemall was born from the fusion of “Tresem,” a historical reference to Via Tresemane, and “all,” a symbol of sharing and openness.

It is a territorial redevelopment project that connects four municipalities—Tavagnacco, Reana del Rojale, Tricesimo, and Cassacco—and enhances a strategic area for the region, where commerce, services, mobility, and community are integrated into a shared vision, transcending the traditional concept of a commercial district.

The project is based on the construction of a shared territorial identity, developed through naming, logo, and visual design.

The website was designed and created as the district’s digital hub: a tool for promoting the area and a showcase for all the businesses and professionals involved.

At the same time, the social media presence on META was developed through video content, interviews, and sponsored campaigns dedicated to directly engaging local communities.

The project also extended to editorial and local communication through press releases, informational materials, and physical tools—information leaflets, window stickers, and street totems—making Tresemall instantly recognizable.

Beyond branding, the project required significant coordination between local governments, businesses, and stakeholders, combining communication and local governance activities to build a shared vision between the four municipalities and the region’s economic fabric.

From a commercial street to a new destination for shopping, entertainment, and community, Tresemall today represents a new way to experience commerce, where strategy, communication, and urban regeneration become concrete tools for building lasting connections between places, businesses, and people.