Fantoni

Furniture / Design

Catalog, product video

Alis is the result of a dialogue between design and architecture: a collection of Fantoni tables, benches, bookcases, and storage units in collaboration with Park, an interdisciplinary collective active in urban planning, interior design, and product design.

The collective’s architectural approach, combined with Fantoni’s ability to transform ideas into systems, is the key to understanding Alis: where geometries, angles, and “jumps in scale” materialize in a series of functional and versatile products that connect the city, the object, and the person.

This vision informs the communication project dedicated to Alis, which recounts the collaboration between Fantoni and Park, introducing a new narrative approach that better reflects the complexity of contemporary workspaces.

The content creation was carried out by the Emporio ADV team in collaboration with Nudesign, with the aim of presenting the collection through two distinct settings, highlighting its ability to adapt to different corporate cultures and needs.

The result is a visual and textual narrative that connects Park to Fantoni, the city to the object, space to the person, restoring Alis to its relational function between architecture and product design.